Bart Timmer
Director at CZAR & Bacon
Amsterdam, Niederlande
TitelCan't wait for the road
Titel (Originalsprache)Vivement la route (anglais)
BriefA family are driving to their vacation home in their new Citroen C4 Picasso. But when they arrive, everything goes wrong. The house they’ve rented is dilapidated. Rains starts pouring. The youngest kid has constant tantrums when he’s not being attacked by wasps or jellyfish. They seem to spend half their time in accident and emergency. And the bedroom is plagued by mosquitos. Finally they hit the road again in the Citroen. Now they’re all smiles. With this vehicle, the road is the best place to be.
Agentur
Kampagne Can't wait for the road
Werbende Citroën
Marke Citroën C4 Picasso
PostedNovember 2016
Geschäftsbereich Autos
Story The new Citroen C4 Picasso brings together the main ingredients taht form the brand's trademark : user-friendly, family-orienteted and modern. So many qualities packed into the one sole automobile results is an enjoyable experience for all its occupants.
Medientyp Fernsehen
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