Titel | Martin Johnson |
Agentur | 180 Amsterdam |
Kampagne | Rugby World Cup 2003 "Tackle Bags" - adidas |
Werbende | adidas |
Marke | adidas |
Posted | Dezember 2003 |
Geschäftsbereich | Sportmannschaft, Sportereignisse |
Slogan | If you don't go in hard, it's not a tackle, it's an insult |
Philosophie | 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags. |
Medientyp | Plakat |
Markt | Großbritannien |
Creative Director | Peter McHugh |
Texter | Peter McHugh |
Texter | Giles Montgomery |
Art Director | Stuart Brown |
Texter | Brad Roseberry |
Schauspieler | Martin Johnson |