Titel | Flower (vertical) |
Agentur | BBDO New York |
Kampagne | EnergySmart bulbs - GE |
Werbende | General Electric Company |
Marke | General Electric |
Posted | Oktober 2007 |
Produkt | EnergySmart |
Geschäftsbereich | Haushaltsprodukte & Pflege |
Story | General Electric uses nature to remind us how friendly their Energy Smart bulbs are for the environment and the economy. Fireflies, flowers (a calla lily), a frog and a butterfly are each shown using or interacting with energy efficient light bulbs that use 75 % less energy. The GE Energy Smart Bulbs campaign was developed at BBDO New York in 2006. |
Medientyp | Presse & Publikationen |
Markt | Vereinigte Staaten von Amerika |
Chief Creative Officer | Bill Bruce |
Art Director | John Leu |
Chief Creative Officer | David Lubars |
Creative Director | Kara Goodrich |
Texter | Brad Roseberry |
Creative Director | John Leu |
Creative Director | Brad Roseberry |
Fotograf | Billy Siegrist |