Lucky Saint - "Founder, Lucky Saint"

Accenture Song

Accenture Song London, Großbritannien

6816

Marke: Lucky Saint
Länder: Vereinigte Staaten von Amerika

Werbende: Lucky Saint

Titel	Founder, Lucky Saint
Agentur	Accenture Song
Kampagne	Holy
Werbende	Lucky Saint
Marke	Lucky Saint
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 1
Geschäftsbereich	Bier, Cidre
Philosophie	Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch.
Medientyp	Außenwerbung
Client Name	Luke Boase
Chief Creative Officer	Nik Studzinski
Executive Creative Director	Brian Williams
Creative Teammitglied	Fiona Moseley
Creative Teammitglied	Louisa Whitehead
Planner	Matthew Waksman
Head of Design	Simon Wakeman
Designer	Ryan Hamilton
Digitale Retuschierung	Ray Lee
Business Lead	George Barton
Agency Producers	Rowan Honeysett
Fotograf	Rankin
Producer	Christine Wright