Daryl Gardiner
Art Director, Assitant Creative Director at DDB Canada
Toronto, Kanada
TitelBoyfriend
Agentur
Kampagne Big Sisters Recruitment Campaign
Werbende Big Brothers Big Sisters
Marke Big Sisters of BC Lower Mainland
Datum der ersten Ausstrahlung/Veröffentlichung 2012 / 4
Geschäftsbereich Gemeinnützige Organisationen
Story This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer.
To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think. 
Medientyp Fernsehen & Kino
Schauspieler
Schauspieler
Casting
Audioingenieur
Produzent Ton
Musik/Ton
Kolorierung
Cutter
Post-Produktion
Herstellungsleiter
Herstellungsleiter
Direktor Fotografie
Regisseur
Produktionsfirma
Account Executive
Agency Producer
Art Director
Art Director
Texter
Texter
Stellvertretender Creative Director
Creative Director
Creative Director

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