| Titel | Presence Redefined |
| Agentur | BBH |
| Kampagne | Presence Redefined |
| Werbende | Audi |
| Marke | Audi |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 10 |
| Produkt | A7 Sportback |
| Geschäftsbereich | Autos |
| Story | The campaign, 'Presence redefined', features an atmospheric 60-second film in which a gramophone extolling outmoded ideas of 'presence' - “flex your influencing muscles” and “impose yourself, stand tall” - is quietly and nonchalantly tipped to the floor by the raised rear spoiler of the Audi A7 Sportback. |
| Medientyp | Fernsehen |
| Länge | |
| Redaktionsbüro | Final Cut |
| Werbeleiter | Kristian Dean |
| Werbeleiter | Nick Ratcliffe |
| Creative Teammitglied | Fred Rodwell |
| Creative Teammitglied | Andy Parsons |
| Creative Director | Matt Doman |
| Creative Director | Ian Heartfield |
| Strategist | Alana King |
| Strategy Director | Edd Southerden |
| Leiter Strategie | Jason Gonsalves |
| Kundenbetreuer | Naphtali Torrance |
| Etatdirektor | Polly McMorrow |
| Agency Producer | Georgina Kent |
| Assistant Agency Producer | Phil Cross |
| Produktionsfirma | Academy |
| Regisseur | Martin Werner |
| Executive Producer | Simon Cooper |
| Filmproduzent/Produzent | Charlotte Woodhead |
| Direktor Fotografie | Patrick Duroux |
| Produktionsdesigner | Peter Grant |
| Post-Produktion | Ben Turner |
| Post-Produktion | The Mill London |
| Cutter | Amanda James |
| Ton | Steve Lane |
| Ton | Grand Central |
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