Martin Werner
Director at Bacon & CZAR
Copenhagen , Dänemark
TitelIrresistibly pointless true view ads 3
Agentur
Kampagne Where Life Happens
Werbende IKEA
Marke IKEA
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 9
Geschäftsbereich Haushaltsgeräte, Möbel & Gartenbedarf
Story Ikea continues its "Where Life Happens" campaign, which aims to potray the reality of modern-day family life in Sweden, with a new spot focusing on adoption. The ad, the third in the series directed by Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment. Afterwards, they return to Sweden and he explores his room, kitted out with items including an Ikea wall lamp and toy storage test. It's a fairly straightforward story, but delicately told, and the result is very touching (even despite the fact that Ikea prices and product names start popping up during one of the spot's more emotional moments).
Medientyp Fernsehen & Kino
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Art Director
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Creative Director
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Creative Teammitglied
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