| Titel | The Idol |
| Agentur | Åkestam Holst /NoA |
| Kampagne | The Idol |
| Werbende | IKEA |
| Marke | STRANDMON, wing chair |
| Posted | November 2018 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Story | An overworked dad is shocked when he takes a look at his kid's drawings and realises that, in every single one of them, he is shown talking on his cell phone. The realisation makes him put the phone down, settle into an Ikea chair, and devote himself 100% to playing with his son for once. Ikea: where life happens. |
| Medientyp | Fernsehen |
| Creative Director | Magnus Jakobsson |
| Art Director | Michal Sitkiewicz |
| Art Director | Jesper Holst |
| Texter | Rickard Beskow |
| Agency Producer | Leila Widgren |
| Etatdirektor | Kjell Månsson |
| Strategieplaner | Jerker Winter |
| Kundenbetreuer | Jessica Söder |
| Produktionsfirma | Bacon |
| Regisseur | Martin Werner |
| Produzent | Niklas Jakobsson |
| Grafik-Designer | Anna Forsberg |
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