| Titel | Special Postmark |
| Agentur |
Serviceplan Group
|
| Kampagne |
Special Posmark
|
| Werbende |
Reporters Without Borders
|
| Marke |
Reporters Without Borders Autria
|
| Posted | Juli 2011 |
| Geschäftsbereich | Menschenrechte
|
| Philosophie | The International organization Reporters without Borders supports innocently detained journalists worldwide and fights for their discharge. To generate donations to support the organisation's work and to at the same time achieve media support from newspapers, a mailshot was to be created for the International Human Rights Day that made reference to the organisation’s mission in an unconventional way and immediately set the mailshot apart from others at first glance. |
| Ergebnis | The mailing was a great success. As a result newsarticles supporting the organization Reporters without Borders appeared in 28 newspapers in Germany, Austria and Switzerland. This in turn generated donations and publicity. |
| Medientyp |
Verpackung, Marke & Design
|
| Chief Creative Officer |
Alexander Schill
|
| Creative Director |
Christoph Everke
|
| Creative Director |
Cosimo Moeller
|
| Creative Director |
Alexander Nagel
|
| Account Supervisor |
Nadine Wintrich
|
