The Tray Typer was handed out with every order during the opening week of new KFC restaurants. Because more than 90% of the today used smartphones are equipped with Bluetooth no additional app or software was needed. Once connected, the Tray Typer gives the user almost full control over her/his smartphone and easy access to any of her/his favorite communication channels and platforms.A total of 1,000 Tray Typers were handed out in three newly opened KFC restaurants and every single one of the smart paper trays was taken home. In addition geo-located social media discussions increased during the campaign period. KFC kept its promise of fingerlickin’ good food that is made for sharing – especially among the fiercely contested target audience of young digital natives.When there is a new KFC restaurant in town, the best advertising is word of mouth and the best impressions are shared when they are fresh. But since KFC’s food is fingerlickin’ good the customers don’t want to leave a greasy fingerprint on their smartphones. We solve this problem with the Tray Typer, a simple, useful and smart tool that is integrated right in the heart of the KFC experience and gives hands-free access to any Bluetooth-enabled mobile device.