| Titel | The Path (German) |
| Titel (Originalsprache) | Der Weg |
| Agentur | Serviceplan Group |
| Kampagne | Der Weg |
| Werbende | PENNY |
| Marke | Penny |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 11 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Slogan | It's christmas. Time to reconcile |
| Slogan (Originalsprache) | #zeitsichzuversoehnen |
| Medientyp | Internet-Film |
| Länge | |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner | Matthias Harbeck |
| Executive Creative Director | Christoph Everke |
| Agency Executive Producer | Aisha Blackwell |
| Texter | Henrik Pfeiffer |
| Art Director | Marie Sophie Legat |
| Etatdirektor | Fabian Kleinmann |
| Kundenbetreuer | Frederike Enk |
| Produktionsfirma | Stink Films |
| Regisseur | Chiara Graymayr |
| Executive Producer | Moritz Merkel |
| Produzent | Isabel Kast |
| Post Production Supervisor | Steffen Röthinger |
| Direktor Fotografie | Danny Hiele |
| Digital Agency | Plan.Net |
| Audio | Wenke Kleine-Benne |
| Audio-Postproduktion | Nhb Studios |
Mehr Projekte
ALLE SEHENThe Kids
- MARKE:
- PENNY
- AGENTUR:
- Serviceplan Campaign
The Wish (180s)
- MARKE:
- Penny
- AGENTUR:
- Serviceplan Campaign
The Rift
- MARKE:
- Penny
- AGENTUR:
- Serviceplan Germany
Hoffmann Mineral Design
- MARKE:
- Hoffmann Mineral
- AGENTUR:
- Serviceplan Group
The life-saving receipt
- MARKE:
- PENNY
- AGENTUR:
- Serviceplan Group
Not staying home Ad
- MARKE:
- NGO for Cancer Aid
- AGENTUR:
- Serviceplan Germany
The Wish (228s)
- MARKE:
- Penny
- AGENTUR:
- Serviceplan Campaign
If you want it cheap – ob-vi-ous-ly it’s PENNY
- MARKE:
- Penny
- AGENTUR:
- Serviceplan Campaign