Volkswagen - "Kids Dreams"

Grabarz & Partner

Grabarz & Partner Hamburg, Deutschland

Awards

20327

Marke: Volkswagen
Länder: Deutschland

Werbende: Volkswagen

Titel	Kids Dreams
Agentur	Grabarz & Partner
Kampagne	Kids' Dreams
Werbende	Volkswagen
Marke	Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 12
Geschäftsbereich	Autos
Story	We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids. Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams.
Story (Originalsprache)	Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Medientyp	Internet-Film
Länge	95 seconds
Redaktionsbüro	Trim Editing
Chief Creative Officer	Ralf Heuel
Geschäftsführender Teilhaber	Reinhard Patzschke
Group Creative Director	Tobias Ahrens
Creative Director	Matthias Preuß
Creative Director	Jakob Eckstein
Kundenbetreuer	Angela Jäger
Kundenbetreuer	Jan Isterling
Kreative Strategie	Oliver Waldmann
Produktionsfirma	Anorak Oslo
Regisseur	Sebastian Strasser
Direktor Fotografie	Jeremy Rouse
Audio-Postproduktion	Studio Funk
Sound Engineer	Christoph Weische
Filmübertragung	The Mill London
Cutter	Yvonne Stroemer
Cutter	Paul Hardcastle