Harley-Davidson - "Common Ground"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

Awards

7918

Marke: Harley-Davidson
Länder: Kanada

Werbende: Harley-Davidson Canada

Titel	Common Ground
Brief	In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Devised as online content for YouTube, the series became so popular that Discovery developed it into a one-hour prime time documentary. Part foreign exchange, part road trip, the series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met.
Agentur	Zulu Alpha Kilo
Kampagne	Common Ground
Werbende	Harley-Davidson Canada
Marke	Harley-Davidson
Posted	November 2017
Story	In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Part foreign exchange, part road trip, the documentary series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met.
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Allen Oke
Art Director	Noel Fenn
Texter	Andrew Caie
Art Director	Andrea Romanelli
Art Director	Brendan McMullen
Texter	Jacob Pacey
Agency Producer	Pam Portsmouth
Agency Producer	Kari Macknight Dearborn
Kundenbetreuer	David Tremblay
Kundenbetreuer	Kerry McKibbin
Kundenbetreuer	Lance Kowlessar
Produktionsfirma	Artifact Nonfiction
Regisseur	David Grabias
Filmproduzent/Produzent	Bryce Brentlinger
Filmproduzent/Produzent	Anne Edgar
Direktor Fotografie	John Tran
Strategie/Planung	Heidi Philip
Strategie/Planung	Jamie Cuthbertson
Strategie/Planung	Heather Segal
Manager Medienagentur	Brian Gault
Redaktionsbüro	Zulubot
Cutter	Jay Baker
Cutter	Micah Rix-Hayes
Cutter	Rod Christie