Gary Paticoff

Gary Paticoff

SVP, Chief Production Officer at RPA
Santa Monica , Vereinigte Staaten von Amerika

Zusammenfassung

Gary started
his career in advertising at Needham Harper and Steers/West in 1979 as the
in-house Assistant Film Editor. Gary’s first production was the 1980 Honda
Civic spot “Goldfish” which demonstrated the increased interior space of the
new model by filling the previous model with water and pumping it into the new
one. Witnessing the car fall through the stage floor convinced him producing
was what he wanted to do. Over the next 32 years along with the evolution of
the agency to RPA Gary rose through the ranks of production to become the
current Executive Producer. His responsibilities include managing the Talent
Affairs group for the licensing of music and celebrity talent, overseeing the
staff and freelance producers, training the assistants and creating content for
all interactive projects. Gary has produced significant award winning work for
every client RPA has had since 1982. 

Positionen

SVP, Chief Production Officer
RPA
Gary started his career in advertising at Needham Harper and Steers/West in 1979 as thein-house Assistant Film Editor. Gary’s first production was the 1980 Honda Civic spot “Goldfish” which demonstrated the increased interior space of the new model by filling the previous model with water and pumping it into the new one. Witnessing the car fall through the stage floor convinced him producingwas what he wanted to do. Over the next 32 years along with the evolution of the agency to RPA Gary rose through the ranks of production to become the current Executive Producer. His responsibilities include managing the Talent Affairs group for the licensing of music and celebrity talent, overseeing the staff and freelance producers, training the assistants and creating content for all interactive projects. Gary has produced significant award winning work for every client RPA has had since 1982. 

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