| Titel | Road Trip |
| Agentur | RPA |
| Kampagne | The SUV / Made Better |
| Werbende | Honda Motor Co., Ltd. |
| Marke | Honda |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 10 |
| Produkt | Pilot |
| Geschäftsbereich | Allradantrieb |
| Slogan | The SUV Made Better |
| Story | Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility. “Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. |
| Medientyp | Fernsehen |
| Markt | Vereinigte Staaten von Amerika |
| Filmübertragung | MPC LA |
| Redaktionsbüro | Bikini Editorial |
| Produktionsfirma | Imperial Woodpecker |
| Spezialeffekte | Mass Market |
| Cutter | Avi Oron |
| Produktionsdesigner | Tony Gasparro |
| Herstellungsleiter | Jeff McDougal |
| Executive Producer | Doug Halbert Halbert |
| Direktor Fotografie | Salvatore Totino |
| Regisseur | Stacy Wall |
| Agency Producer | Brian Donnelly |
| Agency Executive Producer | Gary Paticoff |
| Creative Director | Adam Lowrey |
| Creative Director | Nathan Crow |
| Group Creative Director | Jason Sperling |
| Executive Creative Director | Joe Baratelli |
Mehr Projekte
ALLE SEHENReflections
- MARKE:
- Apartments.com
- AGENTUR:
- RPA
Title
- MARKE:
- Apartments.com
- AGENTUR:
- RPA