Wyndham Rewards - "Wyndham Rewards - 30" TVCs"

People Ideas & Culture

People Ideas & Culture Brooklyn, Vereinigte Staaten von Amerika

Awards

12867

Marke: Wyndham Rewards
Länder: Vereinigte Staaten von Amerika

Werbende: Wyndham Worldwide Corporation

Titel	Wyndham Rewards - 30" TVCs
Agentur	People Ideas & Culture
Kampagne	Wyndham Rewards
Werbende	Wyndham Worldwide Corporation
Marke	Wyndham Rewards
Datum der ersten Ausstrahlung/Veröffentlichung	2015
Slogan	You've earned this
Story	Using a magic third-party device to help Wyndham Hotel Group introduce the most accessible loyalty program in the world.
Philosophie	The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now.
Problem	People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points. The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners.
Ergebnis
Medientyp	Fernsehen
Länge	93 seconds
Mehr Informationen	www.wyndhamrewards.com/
Produktionsfirma	CY&N by PI&C
Executive Creative Director	Domenico Vitale
Executive Creative Director	Doug Raboy
Art Director	Stefania Sessa
Art Director	Clara Calvo-Sotelo
Art Director	Francois Nguyen
Texter	Ciaran Murphy
Texter	Katie Redmond
Texter	Mara Miculescu
Texter	Michael Ludwig
Regisseur	Mike Maguire
Ausstattung/Styling	Mr. Gammon
Produzent	Fanny Vasseur
Executive Producer	Mike Paletta
Kundenbetreuer	Vanessa Zanchi
Cutter	Travis Gorzelsky
Strategy Director	Enrico Gatti
Projektmanager	Melissa Cordaro
Associate Producer	Will Utley
Art Director	Emilie Olsson
Direktor Fotografie	Daniel Landi
Art Director	Carter Storozynski