Lozenges - "Shark"

G&G Advertising

G&G Advertising Toronto, Kanada

3571

Titel	Shark
Brief	Fisherman's Friend lozenges soothe the throat. And since fishermen are well known for telling tall tales, here's one who recounts the time he landed a giant shark, which happened to have a cough. Suddenly the shark coughs up his long lost brothers. Turns out they were the ones with a cough. "So I gave them a Fisherman's Friend." Fisherman’s Friend lozenges work. That’s the honest truth.
Agentur	G&G Advertising
Kampagne	Fish Tales
Werbende	Fisherman's Friend
Marke	Lozenges
Posted	November 2019
Geschäftsbereich	Süßigkeiten, Bonbons
Story	To introduce a younger audience to Fisherman’s Friend’s iconic heritage; the fisherman and his trawler, we leveraged the well-know trope that fishermen tell tall tales. But during this fishing trip, the fisherman is actually telling the truth. And however farfetched his fish tale may seem, Fisherman’s Friend lozenges work. That’s the honest truth.
Problem	Harkening back to Fisherman’s Friend’s iconic heritage, we leveraged the trope of tall fish tales.
Medientyp	Fernsehen & Kino
Creative Director	Alanna Nathanson
Creative Director	Natalie Armata
Stellvertretender Creative Director	Steven Kim
Texter	Brandon Tralman-Baker
Etatdirektor	Julie Wierzbicki
Filmproduzent/Produzent	Rob Tunnicliff
Produktionsfirma	Suneeva
Regisseur	Mike Maguire
Executive Producer	Geoff Cornish
Herstellungsleiter	Kelly King
Direktor Fotografie	James Gardner