|Titel||I want to have you on my desk in a nice frame|
|Brief||Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment.|
|Kampagne||Commitment is sexy|
|Story||Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019.|
|Problem||Europe's leading dating services.|
|Medientyp||Presse & Publikationen|
|Chief Executive Officer (CEO)||Pascal Nessim|
|Chief Executive Officer (CEO)||Charles Georges-Picot|
|Chief Creative Officer||Anne de Maupeou|
|Executive Creative Director||Gaëtan du Peloux|
|Executive Creative Director||Youri Guerassimov|
|Creative Teammitglied||Laura Aondio|
|Creative Teammitglied||Francesca Vitello|
|Creative Teammitglied||Virgile Lassalle|
|Associate Director||Sébastien Jauffret|
|Account Executive||Claire Sioufi|
|Social Media Manager||Constance Bonardi|
|Druck-Produzent||Suzanne PEREIRA DIAS|
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