| Titel | Fries OOH |
| Agentur | TBWA\PARIS |
| Kampagne | Pictograms |
| Werbende | McDonald's |
| Marke | McDonald's |
| Posted | April 2015 |
| Produkt | Iconic Products |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Außenwerbung |
| Creative Director | Jean-François Goize |
| Texter | Frank Marinus |
| Art Director | Michael Mikiels |
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