Georges Mohammed-Chérif
CEO at Buzzman
Paris, Frankreich
TitelIKEA - Dites le en cuisinant
Agentur
Kampagne Cooking is caring
Werbende IKEA
Marke IKEA
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 2
Geschäftsbereich Fachgeschäfte
Story An affectionate dad walks home with his son. After a bit of banter he asks: “So, good week with your mother?” We realised that the kid’s parents are divorced. The boy replies: “Yeah, I guess.” The dad follows up with: “What did she cook for you?” Because he’s, you know, French. The kid winces. “Macaroni.” The dad is horrified. “Every night?” Energised, he cooks a fantastic meal. Cut to the same kid with his mother, a few days later. “Every night?” she asks, incredulously. “Yep,” says the boy. “Macaroni.” Now we see his strategy. Cooking is caring.
Medientyp Fernsehen
Länge
Markt Frankreich
Marketing Director
Anzeigenmarketing
Executive Creative Director
Vice President (VP)
Stellvertretender Creative Director
Art Director
Texter
Business-Manager
Business-Manager
Planning Supervisor
Head of TV
Head of TV
Promo agency
Regisseur
Produktionsfirma
Tonproduktion

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