INCa - "The Tabado Games"

ici Barbès

ici Barbès Paris, Frankreich

2164

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: INCa
Länder: Frankreich

Werbende: Institut National du Cancer

Titel	The Tabado Games
Agentur	ici Barbès
Kampagne	Tabado Games
Werbende	Institut National du Cancer
Marke	INCa
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 12
Geschäftsbereich	Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids)
Slogan	The program that will help you quit smoking
Story	Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting.
Medientyp	Interaktiv
Länge	52 seconds
Werbeleiter	Emmanuel Collin
Werbeleiter	Antoine Deutsch
Werbeleiter	Dimitri Tate
Werbeleiter	Helena Borges-Paninho
Werbeleiter	Sophie Rousseau
Kundenbetreuer	Sophie Barré
Kundenbetreuer	Marion Dahyot
Kundenbetreuer	Agathe Margelidon
AVP Strategy / Planning	Rannou Eline