| Titel | Defy the Name |
| Titel (Originalsprache) | #DefyTheName |
| Agentur | BBDO New York |
| Kampagne | Defy The Name |
| Werbende | Monica Lewinsky / Anti-Bullying |
| Marke | Monica Lewinsky / Anti-Bullying |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 10 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you. |
| Medientyp | Internet-Film |
| Länge | |
| Produktionsfirma | O Positive |
| Audio-Postproduktion | Sonic Union |
| Regisseur | Brian Billow |
| Chief Creative Officer | Greg Hahn |
| Worldwide Chief Creative Officer | David Lubars |
| Creative Director | Bianca Guimaraes |
| Stellvertretender Creative Director | Roberto Danino |
| Head of Integrated Production | David Rolfe |
| Agency Executive Producer | George Sholley |
| Agentur TV-Produzent | Jack Patrick |
| Music Producer | Julia Millison |
| Executive Producer | Ralph Laucella |
| Executive Producer | Marc Grill |
| Cutter | NO6 |
| Cutter | Justin Quagliata |
| Kolorierung | CO3 (New York) |
| Kolorist | Tim Masick |
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