| Titel | Walter (Interactive) 1 |
| Agentur | DDB Argentina |
| Kampagne | Walter (Interactive) 1 |
| Werbende | Telefónica Móviles |
| Marke | Telefonica |
| Posted | Juli 2001 |
| Produkt | Speedy |
| Geschäftsbereich | Telekommunikation |
| Story | The following is the first interactive commercial of advertising history in Argentina. It was aired in two different channels at the same time. Three parts of the commercial are the same for both channels, and three present alternative situations. The audience had to choose which option they want to watch. By switching from one channel to the other, when instructed, people could see the option of the story they liked best. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Argentinien |
| Creative Director | Rodrigo Reyes |
| Texter | Rodrigo Reyes |
| Etatdirektor | Diego Blanco |
| Strategieplaner | Florencia Trigo |
| Media Director | Horacio Castelli |
| Texter | Gastón Bigio |
| Agency Producer | Matías Iturrioz |
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