| Titel | Wife |
| Agentur | adam&eveDDB |
| Kampagne | Fresh / The Guardian Integrated Campaign |
| Werbende | Guardian Media Group |
| Marke | Guardian |
| Posted | Juli 2004 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| Problem | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| Ergebnis | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| Medientyp | Radio |
| Länge | |
| Markt | Großbritannien |
| Art Director | Justin Tindall |
| Art Director | Peter Heyes |
| Art Director | Leslie Ali |
| Art Director | Grant Parker |
| Art Director | Andre Hull |
| Art Director | Matt Joiner |
| Art Director | Feargal Ballance |
| Art Director | Steve Yorke |
| Art Director | Amber Casey |
| Texter | Adam Tucker |
| Texter | Matt Lee |
| Texter | Andrew Fraser |
| Texter | Patrick McClelland |
| Texter | Lee Sunter |
| Texter | Matt Powell-Perry |
| Texter | Dylan Harrison |
| Texter | Lee Boulton |
| Texter | Dan Hubert |
| Fotograf | James Day |
| Fotograf | Wayne Parker |
| Fotograf | Steve Rochford |
| Typograf | Peter Mould |
| Typograf | Kevin Clarke |
| Creative Director | Andrew Fraser |
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