First United - "Street Sculptures"

DDB Canada

DDB Canada Vancouver, Kanada

5512

Titel	Street Sculptures
Agentur	DDB Canada
Kampagne	Faceless Sculptures
Werbende	First United
Marke	First United
Datum der ersten Ausstrahlung/Veröffentlichung	2010 / 12
Geschäftsbereich	Gemeinnützige Organisationen
Philosophie	We wanted to highlight First United’s efforts to help people get off the streets. We placed life-size statues of homeless people on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. (These sculptures were based on the artwork of artist Mark Jenkins, who endorsed the project.) A cardboard sign reading, ‘Help get someone off the street,’ accompanied each sculpture.
Problem	First United gives a lot more than food and shelter. They provide a sense of community for those living on the fringes of society. They offer counseling for people with mental and health issues. They provide a way for street people to connect with family, the government and financial institutions. They help people get into assisted housing programs, education programs and work opportunities. First United catches the people who fall through the cracks of society.
Medientyp	Ambient
Creative Director	Cosmo Campbell
Creative Director	Dean Lee
Creative Director	Mark Jenkins
Texter	Kevin Rathgeber
Texter	James Chutter
Texter	Cameron Reed
Art Director	Colin Hart
Texter	Mark Jenkins
Kundenbetreuer	Kaeda Cameron
Kundenbetreuer	Karen Martin
Produzent	Scott Russell
Model Maker	Aaron Jordan
Artist	Mark Jenkins