Titel | Marriage |
Agentur | DDB Canada |
Kampagne | Big Sisters Recruitment Campaign |
Werbende | Big Brothers Big Sisters |
Marke | Big Sisters of BC Lower Mainland |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 4 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think. |
Medientyp | Fernsehen |
Schauspieler | Emily Riggs |
Schauspieler | Dale Boyer |
Casting | Steve Mann |
Audioingenieur | James Spooner |
Produzent Ton | Peter Clarke |
Musik/Ton | Griffiths Gibson & Ramsay |
Kolorist | Randy Egan |
Cutter | Daniel Pruger |
Post-Produktion | JMB Post Productions |
Herstellungsleiter | Dennis Beier |
Herstellungsleiter | Liz Dussault |
Direktor Fotografie | Mick Reynolds |
Regisseur | Jon & Torey |
Produktionsfirma | Family Style |
Account Executive | Lisa Chen-wing |
Agency Producer | Sue Bell |
Art Director | Lisa Chen-wing |
Texter | Daryl Gardiner |
Art Director | Daryl Gardiner |
Texter | Amina Abdel-Halim |
Stellvertretender Creative Director | Daryl Gardiner |
Creative Director | Cosmo Campbell |
Creative Director | Dean Lee |