Titel | Interview PSA |
Agentur | DDB Canada |
Kampagne | EmployAbility |
Werbende | Canadian National Institute for the Blind |
Marke | CNIB |
Posted | Oktober 2016 |
Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
Slogan | Have you ever wondered how you would do your job if you lost your sight? |
Philosophie | The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one. Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less. |
Medientyp | Fernsehen & Kino |
Länge | |
Produktionsfirma | Untitled Films |
Stellvertretender Creative Director | Daryl Gardiner |
Direktor Fotografie | James Gardner |
Chief Creative Officer | Cosmo Campbell |
Executive Creative Director | Dean Lee |
Cutter | Matthew Griffiths |
Regisseur | Aleysa Young |
Projektmanager | Matthew Sy |
Agency Producer | Matthew Sy |
Art Director | Kelsey Hughes |
Online Editor | Peter Debay |
Texter | Aisling Penco |
Account Supervisor | Elisabeth Blackburn |
Herstellungsleiter | Jason Friedman |
Post-Produktion | Cycle Media |