Canadian Cheese - "Mia & Morton"

DDB Canada

DDB Canada Toronto, Kanada

Awards

4595

Marke: Canadian Cheese
Länder: Kanada

Werbende: Dairy Farmers of Canada

Titel	Mia & Morton
Agentur	DDB Canada
Kampagne	Mia & Morton
Werbende	Dairy Farmers of Canada
Marke	Canadian Cheese
Datum der ersten Ausstrahlung/Veröffentlichung	2018
Geschäftsbereich	Nahrungsmittel
Philosophie	Rather than tread the well-worn ‘traditionally crafted, artisanal quality’ story typical of cheese advertising, Dairy Farmers of Canada shares a new story for Canadian cheese. Inspired by a mosaic of traditions, peoples and tastes, The agency created ‘Mia & Morton’, a short, animated film about a creative young cheese-maker and her traditional dad. Spanning the period where Mia grows from child to young woman, Morton's creatively crafted cheeses perennially come up just a little short at the annual international cheese championship. The music Production company re-imagined the classic Fleetwood Mac track "Don't Stop," with a simpler cover performed by Canadian folk sensation Rose Cousins. The film’s emotional soundtrack emulates the journey the family undergoes over the years. As the song builds, with inspiration from Mia and family pet Monty, the cheese-makers persevere together, bringing home a momentous grand prize.
Medientyp	Fernsehen
Länge	219 seconds
Chief Creative Officer	Cosmo Campbell
Executive Creative Director	Paul Wallace
Texter	Evan Wallis
Art Director	Dean Hamann
Agency Producer	Julia Morris
Agency Producer	Tracy Haapamaki
Music Production Company	Grayson Matthews, Toronto
Music Supervisor	The Supergroup
Music Composer	Grayson Matthews
Music Composer	Rose Cousins
Music Director	Mark Domitric
Audio House Producer	Kelly McCluskey
Music Performed By	Rose Cousins
Song Title	Don't Stop