Jon King
Vice President Executive Creative Director | Agency Management | New Business | at Beacon Communications, Leo Burnett Tokyo
Tokyo, Japan
TitelDriving Test
Agentur
Kampagne Volkswagen Passat Launch 2001
Werbende Volkswagen
Marke Volkswagen
PostedJunI 2001
Produkt Passat
Geschäftsbereich Luxusklassewagen
Slogan The beautifully crafted new Passat. You'll want to keep it that way.
Philosophie The Road to Purchase



This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Medientyp Fernsehen
Länge
Markt Großbritannien
Produktionsfirma
Art Director
Texter
Art Director
Texter
Agency Producer
Regisseur
Etatdirektor
Strategieplaner
Media Director
Produzent
Kameramann
Beleuchtungsleitung/ Beleuchtung
Cutter
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Werbeleiter
Creative Director
Art Director
Art Director

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's