Vice President Executive Creative Director | Agency Management | New Business |
at
Beacon Communications, Leo Burnett Tokyo
Tokyo, Japan
| Titel | Safari Park |
| Agentur | adam&eveDDB |
| Kampagne | Volkswagen Passat Launch 2001 |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Posted | Juli 2001 |
| Produkt | Passat |
| Geschäftsbereich | Autos |
| Slogan | The beautifully crafted new Passat. You'll want to keep it that way. |
| Philosophie | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Partizan London |
| Art Director | Ewan Paterson |
| Texter | Ewan Paterson |
| Art Director | Rob Jack |
| Texter | Rob Jack |
| Agency Producer | Howard Spivey |
| Regisseur | Rocky Morton |
| Media Director | Steve Edwards |
| Strategieplaner | James Hillhouse |
| Etatdirektor | Jon King |
| Creative Director | Ewan Paterson |
| Creative Director | Rob Jack |
| Creative Director | Chris Barraclough |
| Art Director | Phil Bucknell |
| Art Director | Dan MacDonald |
| Creative Director | Sam Ball |
| Werbeleiter | Andrew Coombe |
| Creative Director | Dave Bedwood |
| Art Director | Cosmo Sarson |
| Art Director | James Jakob |
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