Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Libanon
| Titel | Keep The Flame Alive |
| Agentur | H&C Leo Burnett Beirut |
| Kampagne | Keep The Flame Alive |
| Werbende | Diageo |
| Marke | Johnnie Walker |
| Posted | März 2015 |
| Geschäftsbereich | Whisky, Gin, Wodka |
| Story | In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’. |
| Medientyp | Case Study |
| Länge | |
| Markt | Libanon |
| Chief Creative Officer | Bechara Mouzannar |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Areej Mahmoud |
| Regisseur | Hadi |
| Art Director | Nadia Deghaily |
| Creative Director | Davina Atallah |
| Etatdirektor | Nada Abi Saleh |
| Etatdirektor | Peter Mouraccade |
| Texter | Lama Bawadi |
| Produktionsfirma | Stoked sal |
| Digital Strategy | Samer Shoueiry |
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