Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Libanon
TitelSimple
Agentur
Kampagne Simple
Werbende McDonald's
Marke McCafé
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Gastätte & Schnellgaststätte
Philosophie In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
Medientyp Internet-Film
Länge
Chief Creative Officer
Regional Executive Creative Director
Creative Director
Head of Art
Texter
Art Director
Kundenbetreuer
Business Lead
Planning Director
Herstellungsmanager

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's