Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Libanon
TitelTailgating Kills 2
Agentur
Kampagne Tailgating Kills
Werbende Road and Transport Authority Dubai
Marke Road and Transport Authority Dubai
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 3
Geschäftsbereich Verkehrssicherheit
Slogan Tailgating kills. Keep a safe distance.
Story Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
Medientyp Presse & Publikationen
Chief Creative Officer
Chief Creative Officer
Creative Director, Art Director
Senior Copywriter
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