Titel | Tailgating Kills 2 |
Agentur | Saatchi & Saatchi Dubai |
Kampagne | Tailgating Kills |
Werbende | Road and Transport Authority Dubai |
Marke | Road and Transport Authority Dubai |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
Geschäftsbereich | Verkehrssicherheit |
Slogan | Tailgating kills. Keep a safe distance. |
Story | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
Medientyp | Presse & Publikationen |
Chief Creative Officer | Bechara Mouzannar |
Chief Creative Officer | Komal Bedi Sohal |
Creative Director, Art Director | Raja Rizkallah |
Senior Copywriter | Tala Ali |
Fotograf | Daniel Botezatu |
Etatdirektor | Karim Al Kari |
Kundenbetreuer | Dana Khalil |
Produktionsleitung | Wael Said |
Produktionsfirma | Prodigious |
Additional Credit | Richard Copping |