Arla Skyr - "The Messenger"

Wieden+Kennedy

Wieden+Kennedy London, Großbritannien

Awards

24574

Marke: Arla Skyr
Länder: Großbritannien

Werbende: Arla Foods

Titel	The Messenger
Agentur	Wieden+Kennedy
Kampagne	Arla Skyr - The Messenger
Werbende	Arla Foods
Marke	Arla Skyr
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 4
Geschäftsbereich	Joghurt
Story	W+K London introduces Icelandic yogurt brand Arla Skyr to the UK with the 90-second spot “The Messenger.”
Philosophie	The titular character is a young boy who delivered messages from the only telephone of a small Icelandic town in 1968. “Many say that the boy’s efficiency is the reason the town had only one telephone until 1978″ the narrator explains. Blink and you’ll miss the first nod to the product the spot is promoting around the 40 second mark, as the boy takes a quick break for a bowl of yogurt before running off again. Near the end of the spot, the agency finally ties things together when the narrator says, “However far he went, he was never far from a bowl of skyr…and that’s just as true today,” as the next shot shows the boy as a middle aged man. The spot’s whimsical narrative, dry humor and pastel color palette vaguely recall Wes Anderson, and while it takes its time getting around to introducing the brand, the prolonged introduction serves to reinforce the brand as “Iceland’s yogurt,” which is a large part of what makes it unique. “The Messenger” does a lot to build a charming portrait of Icelandic perseverance, one W+K hopes will stick with people when they’re in the grocery aisle.
Medientyp	Fernsehen
Länge	90 seconds
Redaktionsbüro	Final Cut
Redaktionsbüro	Final Cut
Spezialeffekte	MPC LDN
Regisseur	Dougal Wilson
Produktionsfirma	Blink London
Cutter	Joe Guest
Creative Director	Dave Day
Creative Director	Larry Seftel
Art Director	Thom Whitaker
Art Director	Danielle Noel
Texter	Thom Whitaker
Texter	Danielle Noel
Executive Creative Director	Tony Davidson
Executive Creative Director	Iain Tait
Agency Executive Producer	Danielle Stewart
Etatdirektor	Katherine Napier
Etatdirektor	Will Hunt
Kundenbetreuer	Maria Kofoed
Kundenbetreuer	Head of Digital Design
Etat-Planer	Theo Izzard-Brown
Etat-Planer	Rachel Hamburger
Agency Producer	Matthew Ellingham
Creative Producer	Michael Winek
Produktionsfirma	Blink London
Executive Producer	James Studholme
Herstellungsleiter	Ewen Brown
Direktor Fotografie	Karl Oskarsson
Post-Produktion	Julie Evans
Post-Produktion	Executive Post Producer
Flame Artist	Tom Harding
Kolorist	Jean-Clément Soret
Tonstudio	Anthony Moore