| Titel | Gold Chain |
| Agentur | BBDO New York |
| Kampagne | Gold Chain |
| Werbende | Mars, Inc. |
| Marke | Snickers Ice Cream |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
| Geschäftsbereich | Eiscreme |
| Slogan | Summertime Satisfaction |
| Story | Men’s jewelry isn’t the most traditional way to present long copy. But social video isn’t a traditional way to consume content. To ensure we cut through and captured our audience’s attention in the crowded social landscape while delivering the client’s message (that despite being the perfect cold treat for hot summer days, Snickers Ice Cream Bars traditionally aren’t top of mind for consumers in the frozen treat category) we created a fun and slightly absurd twist on the familiar summertime scene of a family beach vacation. The result was a whole new take on the |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Gianfranco Arena |
| Executive Creative Director | Peter Kain |
| Associate Creative Director/Copywriter | Austin Mankey |
| Associate Creative Director/Art Director | Mike Motch |
| Regisseur | David Shafei |
| Produktionsfirma | World War Seven |
| Account Management Team | Kirsten Flanik |
| Account Management Team | Susannah Keller |
| Account Management Team | Tani Corbacho |
| Account Management Team | Danee Fields |
| Director of Integrated Production | David Rolfe |
| Group Executive Creative Director | Amy Wertheimer |
| Executive Producer | Anthony Curti |
| Executive Producer | Ross Vinstein |
| Herstellungsleiter | Michael Mitchell |
| Cutter | Brendan Hogan |
| Redaktionsbüro | Mackcut |
| Sound Engineer | Sam Shaffer |
| Visual FX | Eight VFX |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Editorial Company Executive Producer | Gina Pagano |
| Flame Artist | Keigo Tanaka |
| Flame Artist | Nyamekye Morgan |
| Flame Artist | Julien Aucouturier |
| Gruppenplanungsdirektor | Annemarie Norris |
| Planning Director | Christina Stoddard |
| Planning Director | Dexter Blumenthal |
| Projektmanager | Amy Orgel |
| VFX Executive Producer | Abby Daniels |
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