Snickers - "Heist"

BBDO New York

BBDO New York New York, Vereinigte Staaten von Amerika

Awards

17466

Marke: Snickers
Länder: Vereinigte Staaten von Amerika

Werbende: Mars, Inc.

Titel	Heist
Agentur	BBDO New York
Kampagne	Heist
Werbende	Mars, Inc.
Marke	Snickers
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Schokoriegel
Philosophie	“Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done. The spot ran across network and cable TV, as well as online. “Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.
Medientyp	Fernsehen
Länge	31 seconds
Produktionsfirma	Anonymous Content
VFX Company	MPC NY
Redaktionsbüro	MacKenzie Cutler
Account Executive	Kirsten Flanik
Account Executive	Susannah Keller
Account Executive	Lisa Piliguian
Account Executive	Carrie White
Account Executive	Blake Maraoui
Account Executive	Danee Fields
Planning Director	Christina Stoddard
Strategieplaner	Michael Schonfeld
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Gianfranco Arena
Executive Creative Director	Peter Kain
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Stellvertretender Creative Director	Austin Mankey
Stellvertretender Creative Director	Mike Motch
Art Director	Tanner Thompson
Director of Integrated Production	David Rolfe
Group Director Behavioral Planning	Annemarie Norris
Group Agency Executive Producer	Amy Wertheimer
Agency Producer	Samantha Addy
Music Producer	Melissa Chester
Senior Project Manager	Amy Orgel
Regisseur	Tim Godsall
Executive Producer	SueEllen Clair
Executive Producer	Carl Sturges
Herstellungsleiter	Brady Vant Hull
Direktor Fotografie	Darko Suvak
Table Top Production Company	Michael Schrom & Co.
Tabletop Director	Michael Schrom
VFX Creative Director	Tim Crean
VFX Executive Producer	Camila DiBiaggi
Editorial Executive Producer	Gina Pagano
Cutter	Ian Mackenzie
Assistenzredakteur	Cooper MacLane
Online Editor	Jimmy Hayhow
Kolorierung	Company 3
Kolorist	Tim Masick
Mix Company	Heard City
Mixer	Keith Reynaud