| Titel | I skip leg day |
| Agentur | BBDO Berlin |
| Kampagne | I skip leg day | The smart ebike |
| Werbende | Smart |
| Marke | Smart |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 3 |
| Geschäftsbereich | Andere Fahrzeuge |
| Slogan | the need for muscles is passé! |
| Story | Never skip leg day... unless you ride a Smart ebike! |
| Philosophie | Watch this hilarious video by BBDO Berlin featuring a bunch of body builders with massive upper parts and thin, slim legs going around and singing on their Smart bike - the need for muscles is passé! “Never skip leg day”, they say. Unless you ride a smart ebike: The electric drive assists the muscle power and you will master even the toughest routes effortlessly. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Bigfish Film Production |
| Creative | Wolfgang Schneider |
| Creative | Jan Harbeck |
| Creative | Ton Hollander |
| Creative | Tobias Feige |
| Creative | Daniel Haschtmann |
| Creative | Timo Fiebig |
| Creative | Shelley Lui |
| Account Management | Dirk Spakowski |
| Account Management | Sebastian Schlosser |
| Account Management | Mario Friedmann |
| Account Management | Claudia Bach |
| TV Department | Allison Markert |
| TV Department | Alexander Geier |
| Regisseur | Tobias Perse |
| Direktor Fotografie | Carlo Jelavic |
| Cutter | Kai Kniepkamp |
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