| Titel | The Monster-Smart Launch |
| Agentur | BBDO Berlin |
| Kampagne | The Biggest Car Ever |
| Werbende | Daimler AG |
| Marke | Smart |
| Posted | JunI 2015 |
| Geschäftsbereich | Autos |
| Philosophie | Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever. |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | Bigfish Film Production |
| Chief Creative Officer | Wolfgang Schneider |
| Chief Creative Officer | Jan Harbeck |
| Creative Director | Lukas Liske |
| Creative Director | Daniel Schweinzer |
| Kundenbetreuer | Jens Fauth |
| Kundenbetreuer | Anne Hohmann |
| Regisseur | Daniel Warwick |
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