Titel | Keys of Hope |
Agentur | BBDO Group Germany |
Kampagne | Keys of Hope |
Werbende | Caritas |
Marke | Caritas |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 5 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | The principal visuals in the charity campaign are house keys, shown in the open hands of refugees.The central platform of the campaign is the microsite www.keys-of-hope.org, which contains relevant information and enables the user to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Wolfgang Schneider |
Chief Creative Officer | Darren Richardson |
Executive Creative Director | Kristoffer Heilemann |
Creative Director | Marie-Theres Schwingeler |
Creative Director | Andy Wyeth |
Creative Director | Konstanze Bruhns |
Art Director | Kirsten Dey-Kanani |
Digital Art Director | Ailton Henriques |
Digital Art Director | Fabian Haumann |
Etatdirektor | Verena Schödel |
Kundenbetreuer | Benjamin Kraus |
Kundenbetreuer | Marvin Ruthmann |
Kundenbetreuer | Janette Woelwer |
Kundenbetreuer | Anouk Huisman |
Agency Producer | Alexander Linke |
Produktionsfirma | Cobblestone Filmproduktion GmbH |
Post-Produktion | CraftWork Duesseldorf |
Art Director | Ailton Henriques |