| Titel | Woman |
| Agentur | BBDO Berlin |
| Kampagne | Downfall |
| Werbende | Blaues Kreuz |
| Marke | Blaues Kreuz |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | An alcoholic doesn’t only harm himself |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Wolfgang Schneider |
| Direktor Kreation | Mirko Stolz |
| Direktor Kreation | Tobias Grimm |
| Executive Creative Director | Michael Schachtner |
| Creative Director | Michael Schachtner |
| Texter | Dany Rothemund |
| Art Director | Angelo Maia |
| Art Director | Fabio Baraldi |
| Texter | Alfonso Maestro |
| Geschäftsführer | Jens Fauth |
| Kundenbetreuer | Jan Savelsberg |
| Kundenbetreuer | Tobias Muganga |
| Art Buyer | Madeleine Von-Hohenthal |
| Fotograf | Andrzej Dragan |
| Fotograf | Macri Studio |
| Illustrator | Sofian Moumene |
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