| Titel | Smart Needle Paris |
| Agentur | BBDO Düsseldorf GmbH |
| Kampagne | Smart needle |
| Werbende | Daimler AG |
| Marke | Smart |
| Posted | August 2017 |
| Geschäftsbereich | Kleinwagen |
| Story | With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t. |
| Medientyp | Presse & Publikationen |
| Illustrator | Carlo Stanga |
| Art Buyer | Eva á Wengen |
| Agency Producer | Allison Markert |
| Kundenbetreuer | Caspar Pongs |
| Etatdirektor | Steffen Günther |
| Texter | Mike Bayfield |
| Designer | Albert Pozo |
| Art Director | Till Overwien |
| Creative Director | Fabiano Oliveira |
| Chief Creative Officer | Wolfgang Schneider |
| Chief Creative Officer | Ton Hollander |
| Chief Creative Officer | Darren Richardson |
| Executive Creative Director | Ton Hollander |
| Direktor Kreation | Kristoffer Heilemann |
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