Smart - "Office Party"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Deutschland

8223

Titel	Office Party
Agentur	BBDO Group Germany
Kampagne	smart - Full stop
Werbende	Daimler AG
Marke	Smart
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 4
Geschäftsbereich	Autos
Philosophie	With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Medientyp	Internet-Film
Länge	20 seconds
Chief Creative Officer	Wolfgang Schneider
Chief Creative Officer	Ton Hollander
Chief Creative Officer	Darren Richardson
Direktor Kreation	Mirko Stolz
Direktor Kreation	Tobias Grimm
ECD	Michael Schachtner
Creative Director	David Missing
Art Director	Shelley Lui
Texter	Nico Baumann
Managing Director	Jens Fauth
Account Director	Steffen Guenther
Kundenbetreuer	Olga Lorenz
Leitender Produktionsverantwortlicher	Steffen Gentis
Production Company	Craftwork
Producer	David Muellenborn
Post Production	Craftwork
Producer Post Production	David Muellenborn
Audio Production House	Studio Funk
Sound Engineer	Andy Schlegel
Editor / Animation	Till Markull