Parker Channon
Texter at Duncan Channon
San Francisco, Vereinigte Staaten von Amerika
TitelMansion (Sonic Ending)
Agentur
Kampagne London 2012 Olympic Games
Werbende Sega
Marke Mario & Sonic at the London 2012 Olympic Games
PostedFebruar 2012
Geschäftsbereich Videospielekonsolen
Philosophie As excitement is beginning to build around the Summer Olympic Games in London, Sega is delivering a special treat for fans and with the release of "Mario and Sonic at the London 2012 Olympic Games" for Nintendo 3DS. Sega tapped Duncan/Channon to create television spots announcing the new games and celebrating a wide range of Olympic events that fans can enjoy with Mario, Sonic and many other colorful characters from both franchises. The spot pays homage to the host country, while playfully positioning the new game as a must-have title for family fun. The work infuses humor designed to appeal to the younger generation of fans, while bringing in a few special treats especially for the die-hard Mario & Sonic fans from decades past. The spot can be seen on TV in the US, Canada and Latin America and will appear online in Europe. 
Medientyp Fernsehen
Markt Vereinigte Staaten von Amerika
Executive Creative Director
Creative Director
Texter
Art Director
Agency Executive Producer
Agency Producer
Etatdirektor
Account Executive

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