| Problem | These films emphasize the importance of having meals together. Beyond the pleasure of spending time with family or friends during meals, the table setting enables discussions, exchanges and real connections. With the tag line ‘Take your seat back at the table’, the campaign is an invitation to never miss again these comforting and key moments in ones life. These spots showcase some hilarious consequences that decisions taken at the dinner table might have in ones absence. Be faced with a nudist camp during holidays, be sent out to a crappy scout summer camp by his parents, or being awaken by a new creepy roommate in the middle of the night: such situations would not have happened if people kept their seat at table, where big decisions are made. These spots follow the same mechanism: a reveal is followed by the message, « 79% of important decisions are made at the table » and the tagline « Take your seat back at the table ». |