Tim Hardy
Cutter at Stink
London, Großbritannien
TitelHouse Hunt
Agentur
Kampagne House Hunt
Werbende National Centre for Domestic Violence
Marke NCDV
Datum der ersten Ausstrahlung/Veröffentlichung 2013 / 3
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. 
Medientyp Fernsehen
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