Replay HYPERFREE - "Jeans You Have To Move In"

180 Amsterdam

180 Amsterdam Amsterdam, Niederlande

17533

Marke: Replay HYPERFREE
Länder: Niederlande

Werbende: Fashion Box SpA

Titel	Jeans You Have To Move In
Agentur	180 Amsterdam
Kampagne	Jeans You Have To Move In
Werbende	Fashion Box SpA
Marke	Replay HYPERFREE
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Kleidung
Story	Neymar Jr and Alessandra Ambrosio are joined by a diverse range of colourful fellow-Brazilian characters. They are instructed “Do not move!” at the start of the film, but all immediately succumb to the beat and break out into an energetic, Carnival-style dance routine, bringing to life the unrivalled freedom of movement of the new REPLAY HYPERFREE range.
Problem	The agency was challenged with creating a campaign that would demonstrate the innovative nature of the product – the fact that it is ultra light-weight and mooth, with more freedom of motion than ever before – in a way that felt inspiring and aspirational.
Medientyp	Fernsehen
Länge	97 seconds
Werbeleiter	Matteo Sinigaglia
Werbeleiter	Lorenza de Mattia
Werbeleiter	Elena Radina
Chief Creative Officer	Al Moseley
Geschäftsführer	Stephen Corlett
Executive Creative Director	Dan Treichel
Executive Creative Director	Dave Canning
Brand Director	Katharina Schablitzki
Kundenbetreuer	Nicole Scopes
Etat-Planer	Clare Satterthwaite
Produktionsleitung	Olivier Klonhammer
Produzent	Suzanne van den Bouwhuijsen
Druck-Produzent	Jo Borton
Business Affairs	Pamela Villaflores
Produktionsfirma	Camp David Film
Regisseur	Robert Jitzmark
Direktor Fotografie	Erik Sohlström
Filmproduzent/Produzent	Rickard Edholm
Produktionsmanager	Nicola Jones
Produktionsdesigner	Roger Belles
Ausstattung/Styling	Elsa Fisher
Choreography	Sarah Pallares
Cutter	Fiona Fuchs
Produktionsfirma	Adelphoi
Sounddesigner	Randall Macdonald
Tonproduktion	Wave Amsterdam
3D Artist	Roger Hallin
Spezialeffekte	Frost VFX
Post-Produktion	Captcha