Dogpper - "Dogpper, the WHOPPER for dogs"

La Despensa

La Despensa Madrid, Spanien

Awards

10064

Marke: Dogpper
Länder: Spanien

Werbende: Burger King

Titel	Dogpper, the WHOPPER for dogs
Agentur	La Despensa
Kampagne	Dogpper, the WHOPPER® for dogs from BURGER KING®
Werbende	Burger King
Marke	Dogpper
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 9
Geschäftsbereich	Gastätte & Schnellgaststätte
Philosophie	With the flame-grilled tasting bone, customers with dogs will finally be able to enjoy their order without the pleading looks from their pets. It is very complicated to enjoy your BURGER KING® order in peace when you've got a dog licking its lips just inches away from your burger. That's where the difficult interior struggle begins: you really love your dog, but you really want your hamburger. According to a study carried out by BURGER KING®, 65 % of dog owners admit that their furry friend begs for food when they order a take away; and at least half of those share what they order. So that the more than 128 million families (in the USA and Spain) that have a pet dog can enjoy their WHOPPER® in peace, BURGER KING®has launched Dogpper; the first bone for dogs with the classic flame-grilled taste of its hamburgers. With this idea, La Despensa announces the BURGER KING® Delivery service in a different way, offering its consumers a real solution. Throughout September, all users that want to can add a free Dogpper to their orders made online and via the app. The spot, directed by Martín Kalina, director of "Fathers in Slip", captures this moment of tension. The owners discover that, once again, their dogs have appeared right when their delivery arrives. The graphic campaign has been undertaken by the prestigious photographer Ale Burset and has powerfully been able to depict the pleading expressions of different dogs: pity, anger, sympathy... each dog uses its best weapons to get their paws on your food. The campaign will be broadcast on television, outdoor and digital advertising and social media. Spain will be the first country where owners and pets can enjoy a Dogpper, and this is expected to soon be launched globally.
Medientyp	Fernsehen
Länge	51 seconds
Markt	Vereinigte Staaten von Amerika
Client Contact	Fernando Machado
Client Contact	Marcelo Pascoa
Client Contact	Bianca Shen
Client Contact	Yvette Altet
Client Contact	Lucía Girón
General creative director	Miguel Olivares
General creative director	Javier Carrasco
Executive creative director	David Ricoy
Creative director	Jose Carlos Gomez
Texter	Kike Garrán
Texter	Nicolas Bernaudo
Texter	Cristina Rivas
Art Director	Ana Pareja
Art Director	Loreto Manzanera
Account and production team	Alfredo Gonzalez
Account and production team	Tania Martínez
Account and production team	Noelia Escandell
Agency producer	Martin Beilin
Head of social media & branded content	Auxi Barea
Social media & branded content supervisor	María Muñano
Production company	Primo-
Director	Martin Kalina
Production company producers	Inés Segura
Production company producers	Inés Massa
Post-production and sound studio	Free Your Mind