Global CMO, Restaurant Brands International
at
Burger King Corporation
West Auckland, Neuseeland
| Titel | Car Crashes 1 |
| Agentur | LOLA MullenLowe |
| Kampagne | Leave It To us |
| Werbende | Burger King |
| Marke | Burger King |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Philosophie | The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries. |
| Medientyp | Case Study |
| Global Marketing Officer | Fernando Machado |
| Global Brand Manager | Marcelo Pascoa |
| Chief Creative Officer | Chacho Puebla |
| Executive Creative Director | Pancho Cassis |
| Creative Director | Fred Bosch |
| Creative Director | Fabio Brigido |
| Creative Director | Tomás Ostiglia |
| Creative Copywriter | Enrique Torguet |
| Creative Copywriter | Manuel Castillo |
| Art Director | Manuel Castillo |
| Art Director | Enrique Torguet |
| Account Director | Tom Elliston |
| Kundenbetreuer | Ana Pozuelo |
| Account Executive | Adriana González |
| Strategieplaner | Marcelle Santos |
| Agency Producer | Felipe Calviño |
| Agency Producer | Diego Baltazar |
| Head of Communications | Sarah Okrent |
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