Markus Wendler
Fotograf at T&Pm
Paris, Frankreich
TitelCartoon Eyed Twingo
Agentur
Kampagne New Twingo 99% Different - Renault
Werbende Renault
Marke Renault Twingo
PostedJunI 2007
Produkt Twingo
Geschäftsbereich Autos
Story Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space.
Story (Originalsprache) Le test d'agilité est donc mené autour de 2 cones
Philosophie The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious"
Problem The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men.
Medientyp Presse & Publikationen
Markt Europe
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