Stéphane Gaubert
CCO at Havas Paris
Paris, Frankreich
TitelCamera
Agentur
Kampagne Holidays are Back
Werbende KLM
Marke Transavia
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 9
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Slogan Holidays are Back
Philosophie That's all folks - the summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short.
For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!
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